The Brief

With such a busy sales force, the Dreams Management Team needed to find a suitably impressive incentive & reward programme which wouldn’t just recognise the achievements of their staff, but give them experiences and memories that would last a lifetime.


The Globe team put together a number of incentive proposals that included trips to Hong Kong, Washington, South Africa and a Nile Cruise. The appeal of the beautiful city of Cape Town and adventure of the African safari won the day.

With two nights in Cape Town, the Dreams group of 23 travellers enjoyed a welcome brunch on Signal Hill overlooking the city, a sunset cruise, a Harley Davidson drive to Table Mountain, the chance to win a diamond and a jet boat tour across the Bay.

They then flew up to Johannesburg and across the malaria-free Pilanesburg Reserve to enjoy two nights in a private game reserve, enjoying the thrill of the game drives and a private evening braii under the African skies in the middle of the bush, complete with entertainment by an African warrior band.

After visiting an elephant sanctuary on their way back to the airport, they flew back to the UK with great memories of Africa.

In a nutshell, a thoroughly successful and enjoyable group event.


Globe are, in a word, professionals. The detail sent in the quotation was very impressive and helpful. They are well presented, any research or background has usually been found and the end result is presented in a format that is easy to understand. The team is happy to take instruction from my PA or Direct report if I’m, busy so good relationships have been built. I also like the peace of mind that comes from having a guide at our destination for the duration of the trip and support at the airport to ensure everything goes smoothly.
Board Director, Dreams

Contact the Globe team and let us take care of your incentive and rewards programme to ensure you look after your most valuable asset; your staff.

Quick Facts

Dreams are Britain’s leading Bed Specialist,  delivering thousands of beds every week across the country.

Globe are, in a word, professionals.

DESTINATION: Cape Town, Table Mountain, Johannesburg, South Africa

DELEGATES: 23 Management Team

DURATION: 4 nights