The Brief

As a potential new client, Adam King, ASUS’ UK PR Manager wanted us to send them our ideas for an event centred around the product launch of a number of new lines. Taking place in July 2017, ASUS were looking for external support from event experts, and so were expecting great things!

What we did

Globe do what they do best – brainstormed! After throwing around lots of ideas (some way of the box, some sitting on the edge, and some just too far down the box to be interesting), we offered a proposal which gave them lots of different venue ideas including dry hire and all singing all dancing event spaces, in both a range of traditional, quirky and downright whacky venues.

Following a call with Adam, we agreed that Café de Paris would fit the bill as it was a central location, a large space with lots of booths and corners which had bespoke lighting to highlight the new products, and the sweeping staircase, with a central podium would allow for speeches.

We also brought in some fabulous entertainment which included a pic and mix sweet stall, a nitro ice cream pod (ice cream made with whizzy science), wandering magicians (one of which included an ASUS tablet into his act) and an edible bubble volcano (cherry bubbles anyone?)

Guests were able to move around the new products, try them out, and ask questions of the ASUS staff on hand.


The feedback from ASUS was excellent – from that one new enquiry, Globe (and our travel company Giles Travel) have now secured ASUS as a client, and we’ve since managed a few more unusual events for ASUS.

I would like to extend my sincere thanks and appreciation to you and the entire team at Globe.

Working to an extremely short turnaround time made even more complicated due to last minute requests on our side, you managed to create an event that fitted our brand, showcased our products superbly and created an environment that the UK press could enjoy, relax and even get some work done.

The team were always friendly and happy to help with any request as well as providing valued insight and advice on the plans.

It was a real pleasure to work with you and I am happy to recommend your team to my colleagues and business partners.

I look forward to our next event together.
Adam King | UK PR Manager | ASUS

If you’d like Globe to help make your product launch a real success, please get in touch.

Quick Facts

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards.

It was a real pleasure to work with you and I am happy to recommend your team to my colleagues and business partners.

DESTINATION: Café de Paris, London

DELEGATES: 100 attendees

THEME: Launch Party